Executive Director of Development (Diocese of Cordoba, Spain) and Professor of Marketing (IE Business School). Specialist in social marketing and non-profit management. Before joining IE Business School, he was a professor of Communication at the University of Navarra. He has been visiting professor at Universidad de los Andes ( Colombia ) and the School of Business and Economics at the College of Charleston (South Carolina).
He has written numerous articles on marketing and social action published in the Journal of Philosophy of Management, Business Strategy Review, Business Horizons, Journal of Economics ICE Ministry of Economy, Harvard Deusto Business Review among others. He also collected part of his research in several books, among them ” La Imagen de las ONGDs ” (Editorial IEPALA , 1998) ³La Acción Social de la Empresa. El caso español y latinoamericano² ( Financial Times Prentice – Hall , 2003), ³Los Stakeholders y la Acción Social de la Empresa² ( Marcial Pons Editions , 2007) and ³Perlas en el Barro: la incorporación de la base de la pirámide de ingresos al sistema de libre mercado² ( Marcial Pons, 2009).

Corporate Experience

• – 2008 – 2011 Rector and Vice-rector of Coordination of IE University.
  – 2004­ – 2008 Editor of Revista de Empresa, IE.
  – 2000­ – 2004 Director of Marketing Depart., IE Business School.
  – 1998­ – 1999 Deputy Director of Media Management at School of

Communication.

Academic Background

• – Ph.D. in Economics and Business Administration, Universidad de Navarra
  – ITP Stern Business School, New York University
  – MBA. IE Business School
  – Degree in Physics, Universidad de Granada.

Juan Luis Martínez
Director de Desarrollo (Executive Director of Development)
Diócesis de Córdoba (Diocese of Cordoba)